美国市场营销协会

美国市场营销协会简介
　　1915年美国全国广告协会成立;1926 年，美国广告协会改组为市场营销学和广告学教师协会; 1931年成立了由经济学家和企业家参加的专门讲授和研究市场营销学的组织——美国市场营销社。1937年，上述两个组织合并为美国市场营销协会（American Marketing Association/AMA）。
　　美国市场营销协会，由致力于营销实践和教学的人士组成的非营利专业组织，为参与市场营销实践、研究和教学的人士提供了一个信息发布、知识共享的平台。它在世界范围内拥有38，000名会员。
　　捕捉最新市场营销动态，发布最新市场营销研究成果是协会的宗旨，协会陆续出版了《营销学杂志》、《营销研究杂志》以及一份每月两期的新闻快报，帮助营销人员掌握最新的营销学知识。
　　协会主要是为营销人员提供一个开放、自由的平台，为他们提供最新、最全的市场营销信息、知识等，帮助他们解决实际中遇到的问题；协会还会不定期举办营销人员培训，教授营销人员关于市场营销的专业知识、基本技能等；协会还为营销职业树立道德规范标准，得到美国企业界的普遍认可。
　　美国市场营销协会在美国营销界占有举足轻重的地位，无论是营销思想的革新、或是营销人员的培训方面，它都走在营销学界或业界的前列。而协会为营销行业所树立的道德规范，更是成为美国营销从业人员约定俗成的行业行为准则。
About the American Marketing Association
　　The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.
　　AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. The AMA also is the source for the field’s top magazines and journals, including Marketing News. AMA professional and collegiate chapters and special interest groups keep members in touch with the best people and the best practices.
AMA magazines
　　Marketing Management
　　**Designed to serve busy executives, Marketing Management focuses on strategic marketing issues that marketing managers face every day. Our pages are packed with expert insights from today’s thought leaders as well as case studies and interviews with marketing executives. Published six times a year, Marketing Management sheds light on hot topics—like brand management, CRM, marketing technology, global marketing, B-to-B, services marketing and digital marketing—to help managers keep pace with this rapidly changing field.
　　Marketing Research
　　Marketing Research is tailored specifically to managers of marketing research activities. Researchers and managers count on this quarterly resource to help stay on top of current methodologies and issues, management concerns and the latest books and software. Inside you’ll find in-depth analysis of research applications and heated debates that challenge conventional ideas about the state of marketing research today—and tomorrow.
　　Marketing Health Services
　　Marketing professionals looking for new ways to market their healthcare organization need look no further. Marketing Health Services, a quarterly magazine specifically aimed at senior-level healthcare marketers and managers, offers targeted information, practical strategies and thought-provoking commentary to help achieve your goals and shape your vision.
　　Marketing Health Services tackles some of the biggest issues facing healthcare marketers today, including e-health, DTC marketing, legislative developments, healthcare ROI, and database marketing. Regular features include revealing case studies as well as roundtables with the leading thinkers in this constantly changing field.
History of the American Marketing Association
　　The roots of the American Marketing Association can be traced to the early 1900’s when the National Association of Teachers of Advertisers and American Marketing Society, comprised of marketers and marketing researchers, merged to bring together all marketers, across all specialties to collaborate and inspire one another.
　　Read more about the history of AMA below:
1915 - National Association of Teachers of Advertising (NATA) founded from the annual convention of the Association of Advertising Clubs of the World in Chicago (June)1931 - American Marketing Society (AMS), comprised of marketing and marketing research practitioners, forms in New York1933 - NATA becomes the National Association of Marketing Teachers (NAMT)1936 - NAMT and the AMS work together to publish the first issue of Journal of Marketing1937 - American Marketing Association (AMA) created from the merger of NAMT and AMS1938 - Census Bureau asks AMA to participate in unifying the marketing definitions used in all government agencies 1940 - AMA has 817 members and 11 chapters1942 - First AMA national member roster published1945 - AMA membership grows to 1,557 members1946 - Four-page Monthly News Bulletin published, predecessor of Marketing News1947 - AMA welcomes Toronto as the 21st chapter; AMA's First Lady, Marguerite (Julian) Kent, is hired as first staff member; membership is 2,7601948 - University of Illinois becomes first collegiate chapter; within months, 22 collegiate chapters are established1949 - AMA leases its first office space and hires more staff1950 - Membership tops 3,8001953 - First AMA executive director hired; membership reaches 4,7001956 - First president-elect; beginning of the elect-status system; AMA membership records are put on punch cards1958 - AMA division councils formed1959 - Membership surpasses 7,0001964 - First issue of Journal of Marketing Research1966 - First conference on Attitude Research; first AMA Doctoral Consortium; membership is at 12,2501967 - First issue of Marketing News published which replaces Monthly News Bulletin 1970 - First Agribusiness Marketing Research Conference; first leadership conference; there are 18,380 members - 63 professional chapters and 190 collegiate chapters1972 - New AMA flame of marketing knowledge logo adopted1975 - First international study tour1976 - Library/information center formalized including a budget1977 - AMA Office of the President (now Office of the Chairman of the Board) formed1979 - First Collegiate Marketing Conference; first in-house computer system; membership grows to 21,1811981 - AMA launches Alpha Mu Alpha, a student honorary marketing society; first faculty consortium held; membership almost doubles to 43,000; there are 82 professional chapters and 368 collegiate chapters1984 - Services Marketing Division formed1985 - Global Marketing Division formed1986 - Marketing in the Year 2000 study undertaken; AMA purchases Journal of Health Care Marketing1989 - AMA launches its first magazine, Marketing Research 1990 - AMA purchases Journal of Public Policy & Marketing 1991 - Central and Eastern European Business Library Project initiated, providing up-to-date books to business libraries in countries with a shortage of material explaining free-market business theories and practices1992 - AMA Foundation organized; AMA launches Marketing Management magazine1994 - AMA goes online with its own Web site, ama.org1995 - Marketing Management Division created, consolidating the following divisions: Services Marketing, Consumer Marketing, Global Marketing and Business Marketing1996 - AMA hosts first global marketing leadership conference, with 19 countries represented, at which the World Marketing Association (WMA) is officially formed1997 - Madhuri and Jagdish N. Sheth Foundation endows AMA Doctoral Consortium with a donation of $600,000 to the AMA Foundation to support the advancement of the marketing discipline; renamed AMA-Sheth Foundation Doctoral Consortium; AMA acquires Journal of International Marketing; AMA assists in the formation of the Latin American Marketing Federation; contested elections are part of a more strategically focused Board of Directors1998 - AMA participates in the development of the WMA. AMA launches a Global Electronic Membership which allows members all over the world to access online benefits from the association1999 - AMA Web site is redesigned and the members-only section is launched. The online JobBank becomes a growing career resource for marketers nationwide. Marketing News is redesigned with content focused on technology and global issues. A redesign of Marketing Management is also successfully completed2000 - Adoption of new AMA mission and vision statements; several new professional development events are launched, including Marketing Bootcamp; online Special Interest Groups (SIGs) for practitioners are launched and enhanced; Marketing Research magazine is redesigned; AMA Foundation assets exceed $1 million2001 - AMA launches several significant new initiatives: MarketingPower.com, marketing portal that replaces AMA Web site and provides AMA members and marketing community with comprehensive information and resources; Professional Certified Marketer (PCM), a professional certification program for marketers; corporate sponsorship program; Constitution and Bylaws are updated and approved; AMA Foundation assets exceed $1.5 million. Marketing News receives two journalistic excellence awards2002 - Launch of new brand positioning and marcom materials including first brand brochure; AMA introduces several new professional development events including first-ever non-profit conference; Marketing Health Services redesign is completed2004 - AMA announces the new Definition of Marketing reflecting a focus on delivering value to customers and customer relationships; re-launched a code of ethics; Outstanding Chapter Volunteer Leader of the Year Award is developed to recognize someone who has been a member for a minimum of 5 years and has contributed to the local chapter and the AMA overall; All 4 AMA journals went online, providing free online versions with print from year 2000 onward2005 - After 2 years of research and development, Board-in-a-Box? kit launched for AMA chapters, giving each the tools needed to create and manage a successful executive board; Inaugural year for the Marketing and Sales Effectiveness Conference, held annually at Rollins College2006 - The first Mplanet? Event is held in Orlando, Florida. The one-of-a-kind marketing conference was the largest AMA event ever planned and was THE place to explore, engage, discover and energize2007 MilestonesMarketing News undergoes a redesign - receiving a modern look and feel as well as a new content structureAMA announces Journal of Marketing and Journal of Marketing Research will increase from 4 to 6 issues in 2008AMA announces Mplanet? event to be held January 26-29, 2009 at the Rosen Shingle Creek Hotel in Orlando, Florida2008 MilestonesAMA and AMA Foundation launch the Nonprofit Marketer of the Year awardAMA relaunches marketingpower.com, creating a more robust content and resource tool for marketers